Jay Long has created working cowboy gear since high school. What started as a necessity turned into a side business. He then went to Treasure Valley Community College, where in 2011, he met Karlee. The couple married in 2012 and moved back to her family’s ranch in 2014.  Jay stepped back into making gear and Karlee joined him with beading after her horse accident in 2015.  Later learning the leather side as well. They became parents to their first child, Jaton, in 2018. Today, the three of them care for one herd of cattle, own another, and dedicate their evenings to serving their customers with quality leather and beaded products.